One of the most useful things a brand could do is teach. There are so many benefits. It is huge for SEO as you will be seen as an authority with a possible, if not probable, huge lead on backlinks and outreach opportunities.
It’s not easy though. It takes a pretty big commitment to
You should be able to create one, tune it well and once it is self-sufficient, start another.
The number of Learning Management System (LMS) options out there to choose from today is growing steadily.
Lets take a look at the biggest players on the market today and discuss the pros and cons to get a better idea of what might fit your needs best.
I have listed the three types of platforms from easy and less control to more difficult and more control.
1. Market places
Although you may loose some control, you get access to their existing marketplace.
- No upfront expense
- Easy to use
- Marketing included. More if course excels.
- Existing audience
- Payment collection and taxes are managed
- No marketing collection (email addresses)
- Little to no control on pricing
- Little to no control on branding
- They take a cut
- Must comply with course style requirements ie: certain % of video
2. Course Hosting Platforms
They do the technical stuff, but you do the marketing and other stuff. They do tend to offer a host of marketing tools to use, but leave all the options and work up to you. There is a lot of flexibility with these options. Some of them even have the ability to set up schools or courses using your subdomain ie. school.yourdomain.com
- Little to no upfront expense
- You can collect emails
- Control your branding
- Control your pricing
- Control format
- Your own library of content
- You must market your own material
- More work to setup
- You in control of payments and taxes
- You must build social proof (no reviews, etc)
3. Self Hosting
You can install software such as Moodle on your own web host or even your own server. Generally, it would be installed on a dedicated subdomain to separate it from
- Maximum control
- Can require a lot of technical savvy
- Plugins can be expensive
- Streaming videos can be a hassle
Which is best for you?
Third party platforms are good for those that don’t want the technical and marketing hassles, but of course you will also be limited by what the third party platforms provide.
You will also get valuable feedback from platforms like Udemy that have high standards for content. By complying with those high standards you will become better at producing higher quality material.
Mix and match
Sometimes it might serve you well to use your own platform for high ticket items and use the reach of a third party platform.
Editing and Fx
Color grading/ correction
Flying-Higher can help with the whole process. We are happy to hold your hand while working with your team or take charge and get it done for you.
Email me today to discuss your needs: firstname.lastname@example.org