Creating Educational Content – Comparing Platforms

Creating Educational Content – Comparing Platforms One of the most useful things a brand could do is teach. There are so many benefits. It is huge for SEO as you will be seen as an authority with a possible, if not probable, huge lead on backlinks and outreach opportunities. It’s not easy though. It takes […]

Proven SEO strategy

SEO

Proven SEO strategy SEO Success is to Serve Search Intent. SEO is all about building page ranking. Page ranking is how high your page is in search results. This is on a page basis, but is effected by your domain as well. Search engines want to find the most relevant and useful information for their […]

The Ramp to Social Media Marketing

The Ramp to Social Media Marketing Let’s talk about the process of building up to a successful campaign. First of all: don’t start running ads until you have fully built up the parts that support a successful marketing campaign.Brand awareness Start by building trust through quality content. Work on consistently creating content on a regular […]

How to make a commercial

How to make a commercial There is nothing easy about creating commercials, but there is a clear formula. There is nothing easy about creating commercials, but there is a clear formula. Your story is important to you and there are plenty of people out there that want to hear it too. If you follow a […]

Make your website standout and work for you.

Make your website standout and work for you. Are you doing all you can for your brand, or are you leaving money on the table? I can tell you that if you aren’t taking care of your online marketing through your website and social media, you can rest assured your competition is. The industry leaders […]

Build a Better Brand Using Agent Profile Videos.

The two most powerful marketing and branding tools we have right now are social media and video. Everyone has a social media channel on probably every major platform, but how many are actually using them to any real advantage? The answer is – the leaders. It is a lot of work. No doubt about that. […]

Customer Relations Management (CRM) system is critical for success.

The most important aspect of any business is managing data and tasks related to our clients. It doesn’t matter if you are an Army of One, a team or a team of teams such as an enterprise. There needs to be a way for people to access all the information available about clients, prospects, projects, […]

Exploring and Creating an Online Equestrian Education Program

One of my long-time farrier clients has decided to go outside the norm of equestrian business models. Instead of standard horse boarding and training, her attention has shifted to exploring greater opportunities to help build better equestrians for the future and at the same time she wants to increase the sustainability of her business. This […]

Pine Knoll Farm – Lexington, KY

First Project [metaslider id=312] On a beautiful May day, I loaded up my tripod, camera and trusty old 3DR Solo drone to head down to Lexington, Kentucky for my first real estate photography gig. This was not the average first gig. This was a million dollar farm in the heart of Lexington, Kentucky’s most famous […]